This 12 inches flat bungey cord is new and different from the traditional round bungey cords that we are all used to. The patented hook is super strong. A hardened metal wire form is placed in the center of the moulded polycarbonate hook that making it super strong. It comes in six assorted colors and sizes. Erickson has been producing tie-down straps and related products for over 25 years. Erickson strives to provide the safest products available with the consumer in mind.